Aug 31Member-onlyYou should not compare Universal Analytics data with Google Analytics 4The 5 reasons why… — Introduction This is a brief article, because I am kind of tired listening: Data on my GA4 property do not match with Universal Analytics. 😱 It is expected and here ’s why… Reason 1: The Event Model Of course you’ve heard of this already. But, the due importance was not given. GA4 is moving away from…Google Analytics 42 min readGoogle Analytics 42 min read
Published inGeek Culture·Jun 29, 2022Member-onlyAdd multiple comparison periods in Data Studio — v.2Monthly or yearly comparison? No need to choose… — Introduction What comparison period should I choose? Recently, I shared with you a solution regarding the same subject but, it was only applied to scorecards. But when it comes to other graphs, the dilemma is still there… What should I choose when I have a table, or a timeline, or anything…Google Data Studio5 min readGoogle Data Studio5 min read
Published inTowards Data Science·Feb 14, 2022Member-onlyAdd multiple comparison periods in Data StudioDiscover at one glance your performance, comparing different time periods — Introduction Have you ever been into a case where you analyze your data and you need to know ‘previous’ and ‘year-over-year’ change both, at the same time? Well you know this is not a science-fiction scenario, and it happens a lot when you want to perform a complete and insightful data…Google Data Studio5 min readGoogle Data Studio5 min read
Published inGeek Culture·Feb 1, 2022Member-onlyCreate funnel visualization with Data StudioAn easy way to tell your story with funnels. — Introduction If you’ve ever been involved with complex analysis’ projects, you would surely know that choosing the right visual to present your data is crucial. Also, if you’ve ever used Data Studio to create your story, you should know that — even though there are some beautiful ways to present your…Data Studio5 min readData Studio5 min read
Jan 31, 2021Member-onlyGoogle Analytics 4: Events ReviewA learning journey with CXL Institute, in Digital Analytics — Last post people! Last week reviewing my CXL Minidegree Program for Digital Analytics. 🤓 Welcome to my 12th week, reviewing the CXL Institute Minidegree for Digital Analytics. This week, I have something fresh for you… This week we are going to discuss about Google Analytics 4, and event tracking. …5 min read5 min read
Jan 24, 2021Member-onlyAttribution ReviewA learning journey with CXL Institute, in Digital Analytics — Welcome to my 11th week, reviewing the CXL Institute Minidegree for Digital Analytics. This week, we’ll have a very interesting conversation about Marketing Attribution. This has nothing to do with one tool, or technical methodologies. Today we are going to discuss about strategies and marketing models. Only one week left…Google Analytics6 min readGoogle Analytics6 min read
Published inTowards Data Science·Jan 17, 2021Member-onlyCalculate Remaining Days of a Month in Data StudioIt’s not as straight forward as it sounds! — Introduction Have you ever been in a situation where you create a Data Studio report and there are a lot of obstacles to get through? Well, something like that happened to me last week. I was working on a dashboard automation with different data sources, calculated fields, blends and so on…Google Data Studio5 min readGoogle Data Studio5 min read
Jan 17, 2021Member-onlyGoogle Tag Manager Review — Prt 5A learning journey with CXL Institute, in Digital Analytics — Welcome to my 10th week, reviewing the CXL Institute Minidegree for Digital Analytics. This week, we’ll have Google Tag Manager, Part 5: Custom Dimensions vol.2 (in case you are wondering, you can find my previous posts here: Prt 1, Prt 2, Prt 3, Prt 4). Boy! Only two weeks to…Google Tag Manager6 min readGoogle Tag Manager6 min read
Jan 10, 2021Member-onlyGoogle Tag Manager Review — Prt 4A learning journey with CXL Institute, in Digital Analytics — Welcome to my 9th week, reviewing the CXL Institute Minidegree for Digital Analytics. This week, we’ll have Google Tag Manager, Part 4: Custom Dimensions & Metrics (in case you are wondering, you can find my previous posts here: Prt 1, Prt 2, Prt 3). Introduction From time to time, you are…Google Analytics6 min readGoogle Analytics6 min read
Jan 3, 2021Member-onlyGoogle Tag Manager Review — Prt 3A learning journey with CXL Institute, in Digital Analytics 🎄 — I warned you there will be a lot of posts for GTM… First of all, I wish you all a Happy New Year!!! Secondly, welcome to my 8th week, reviewing the CXL Institute Minidegree for Digital Analytics. …Google Tag Manager5 min readGoogle Tag Manager5 min read
