Data & Analytics Architect @ Reprise Digital | Passionate about Digital World | Life-Long Learner

A learning journey with CXL Institute, in Digital Analytics

Last post people! Last week reviewing my CXL Minidegree Program for Digital Analytics. 🤓

Welcome to my 12th week, reviewing the CXL Institute Minidegree for Digital Analytics. This week, I have something fresh for you… This week we are going to discuss about Google Analytics 4, and event tracking. …

A learning journey with CXL Institute, in Digital Analytics

Welcome to my 11th week, reviewing the CXL Institute Minidegree for Digital Analytics. This week, we’ll have a very interesting conversation about Marketing Attribution. This has nothing to do with one tool, or technical methodologies. Today we are going to discuss about strategies and marketing models.

Only one week left…

A learning journey with CXL Institute, in Digital Analytics 🎄

I warned you there will be a lot of posts for GTM…

First of all, I wish you all a Happy New Year!!!

Secondly, welcome to my 8th week, reviewing the CXL Institute Minidegree for Digital Analytics. …

A learning journey with CXL Institute, in Digital Analytics

Digital Analytics is not all about Google tools. There are times that you have to use other platforms, like Facebook Analytics. Welcome to my 5th week, reviewing the CXL Institute Minidegree for Digital Analytics.

Photo by Glen Carrie on Unsplash

Introduction

In this week’s post, we will cover the basics skills necessary to use Facebook Analytics including…

The 5 things you need to know about the next generation of Google Analytics

Photo by Lukas Blazek on Unsplash

Introduction

Google Analytics 4 (GA4) is the latest Analytics version, introduced by Google about 2 months ago. The “next generation of Google Analytics” — as Google prefers to call it — is for all Analytics users: those with only a website, only an app, and those with both!

The name of…

Alexandra Poulopoulou

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