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Data & Analytics Lead @ Reprise Digital | Passionate about Digital World | Life-Long Learner

A learning journey with CXL Institute, in Digital Analytics

Last post people! Last week reviewing my CXL Minidegree Program for Digital Analytics. 🤓

Welcome to my 12th week, reviewing the CXL Institute Minidegree for Digital Analytics. This week, I have something fresh for you… This week we are going to discuss about Google Analytics 4, and event tracking. So, follow me to learn more on the matter…

Introduction

Google Analytics 4 is the latest Analytics version, introduced by Google about 3 months ago. The “next generation of Google Analytics is for all Analytics users: those with only a website, only an app, and those with both! The posts and courses…


A learning journey with CXL Institute, in Digital Analytics

Welcome to my 11th week, reviewing the CXL Institute Minidegree for Digital Analytics. This week, we’ll have a very interesting conversation about Marketing Attribution. This has nothing to do with one tool, or technical methodologies. Today we are going to discuss about strategies and marketing models.

Only one week left in this super-interesting Minidegree at CXL, and I’m kind of blue…

Introduction

Over the past years, attribution has become the most used term, in the industry of digital marketing. One of the things that’s really important for us to understand is that, attribution is can mean many different things. …


It’s not as straight forward as it sounds!

Photo by Joshua Hoehne on Unsplash

Introduction

Have you ever been in a situation where you create a Data Studio report and there are a lot of obstacles to get through?

Well, something like that happened to me last week. I was working on a dashboard automation with different data sources, calculated fields, blends and so on, when suddenly I realize I needed a very specific metric.

What was it?

I wanted to calculate the average daily budget available, until the end of the month. But there is no field providing the remaining days of the month, in Data Studio. As a pure 90’s kid, I started…


A learning journey with CXL Institute, in Digital Analytics

Welcome to my 10th week, reviewing the CXL Institute Minidegree for Digital Analytics. This week, we’ll have Google Tag Manager, Part 5: Custom Dimensions vol.2 (in case you are wondering, you can find my previous posts here: Prt 1, Prt 2, Prt 3, Prt 4).

Boy! Only two weeks to go…

Introduction

Last time we talked about Custom Dimensions & Metrics: what they are, how you can use them and saw a basic example. If you recall, we created a custom dimension by using a built-in variable of Google Tag Manager. More specifically, we created a custom dimension in Google Analytics…


A learning journey with CXL Institute, in Digital Analytics

Welcome to my 9th week, reviewing the CXL Institute Minidegree for Digital Analytics. This week, we’ll have Google Tag Manager, Part 4: Custom Dimensions & Metrics (in case you are wondering, you can find my previous posts here: Prt 1, Prt 2, Prt 3).

Introduction

From time to time, you are in need for some very specific information to answer very specific questions. Information that Google Analytics doesn’t provide on it’s own and you have to customize them. Fortunately, Google Tag Manager helps make this easy.

So, let’s get started…

Understanding Customer Dimensions & Metrics

We’re going to start by setting up our beloved question:

Why…


A learning journey with CXL Institute, in Digital Analytics 🎄

I warned you there will be a lot of posts for GTM…

First of all, I wish you all a Happy New Year!!!

Secondly, welcome to my 8th week, reviewing the CXL Institute Minidegree for Digital Analytics. This week, we’ll have Google Tag Manager, Part 3: engagement tracking (in case you are wondering, you can find my previous posts here: Prt 1 & Prt 2).

Introduction

Well, continuing with the fun part of Google Tag Manager, this week we will introduce the methodology that is hiding under the engagement tracking. As discussed in earlier posts, by just installing the basic Google…


A learning journey with CXL Institute, in Digital Analytics

So, where were we?

Last week, we talked about tags, triggers and variables. We also talked about Data Layers and we took a glance at the Preview Mode and Workspaces (here, the GTM Review — Prt 1). So basically, we had an intro for the core concepts of Google Tag Manager, in order to be able to communicate with each other. Welcome to my 7th week, reviewing the CXL Institute Minidegree for Digital Analytics.

Introduction

In this week’s post, we will start describing the fun parts of Google Tag Manager. This means that we will install the GTM script, create our…


A learning journey with CXL Institute, in Digital Analytics

In previous posts, we talked about Google Analytics and how to present data with different tools. But, in order for all of these to happen, you first need to collect your data. From today and a few weeks onwards, we are going to discover the tool that makes all of these possible: Google Tag Manager. Welcome to my 6th week, reviewing the CXL Institute Minidegree for Digital Analytics.

Introduction

In this week’s post, we will define the basic terminology of Google Tag Manager — also goes by the name GTM — and we will describe the basic functionalities.

So, let’s get…


A learning journey with CXL Institute, in Digital Analytics

Digital Analytics is not all about Google tools. There are times that you have to use other platforms, like Facebook Analytics. Welcome to my 5th week, reviewing the CXL Institute Minidegree for Digital Analytics.

Introduction

In this week’s post, we will cover the basics skills necessary to use Facebook Analytics including how to create funnel reports, measuring outcomes from Facebook posts, and more.

So, let’s get started…

Why Facebook Analytics

There are times when Google Analytics doesn’t do the trick. Times when you have a traffic source like Instagram for example, where you cannot get Tag Manager code into its pages. So, in most…


The 5 things you need to know about the next generation of Google Analytics

Introduction

Google Analytics 4 (GA4) is the latest Analytics version, introduced by Google about 2 months ago. The “next generation of Google Analytics” — as Google prefers to call it — is for all Analytics users: those with only a website, only an app, and those with both!

The name of Google Analytics 4, is nothing else but the version number. First, we had Urchin, which is known as the first version of Google Analytics, then we had Classic Analytics, as version 2, now we are running Universal Analytics, or version 3 and finally, the hot and fresh Google Analytics 4.

Alexandra Poulopoulou

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