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Data & Analytics Lead @ Reprise Digital | Passionate about Digital World | Life-Long Learner

A learning journey with CXL Institute, in Digital Analytics

Last post people! Last week reviewing my CXL Minidegree Program for Digital Analytics. 🤓

Welcome to my 12th week, reviewing the CXL Institute Minidegree for Digital Analytics. This week, I have something fresh for you… This week we are going to discuss about Google Analytics 4, and event tracking. …


A learning journey with CXL Institute, in Digital Analytics

Welcome to my 11th week, reviewing the CXL Institute Minidegree for Digital Analytics. This week, we’ll have a very interesting conversation about Marketing Attribution. This has nothing to do with one tool, or technical methodologies. Today we are going to discuss about strategies and marketing models.

Only one week left…


It’s not as straight forward as it sounds!

Photo by Joshua Hoehne on Unsplash

Introduction

Have you ever been in a situation where you create a Data Studio report and there are a lot of obstacles to get through?

Well, something like that happened to me last week. I was working on a dashboard automation with different data sources, calculated fields, blends and so on…


A learning journey with CXL Institute, in Digital Analytics

Welcome to my 10th week, reviewing the CXL Institute Minidegree for Digital Analytics. This week, we’ll have Google Tag Manager, Part 5: Custom Dimensions vol.2 (in case you are wondering, you can find my previous posts here: Prt 1, Prt 2, Prt 3, Prt 4).

Boy! Only two weeks to…


A learning journey with CXL Institute, in Digital Analytics

Welcome to my 9th week, reviewing the CXL Institute Minidegree for Digital Analytics. This week, we’ll have Google Tag Manager, Part 4: Custom Dimensions & Metrics (in case you are wondering, you can find my previous posts here: Prt 1, Prt 2, Prt 3).

Photo by Hal Gatewood on Unsplash

Introduction

From time to time, you are…


A learning journey with CXL Institute, in Digital Analytics 🎄

I warned you there will be a lot of posts for GTM…

First of all, I wish you all a Happy New Year!!!

Secondly, welcome to my 8th week, reviewing the CXL Institute Minidegree for Digital Analytics. …


A learning journey with CXL Institute, in Digital Analytics

So, where were we?

Last week, we talked about tags, triggers and variables. We also talked about Data Layers and we took a glance at the Preview Mode and Workspaces (here, the GTM Review — Prt 1). So basically, we had an intro for the core concepts of Google Tag…


A learning journey with CXL Institute, in Digital Analytics

In previous posts, we talked about Google Analytics and how to present data with different tools. But, in order for all of these to happen, you first need to collect your data. From today and a few weeks onwards, we are going to discover the tool that makes all of…


A learning journey with CXL Institute, in Digital Analytics

Digital Analytics is not all about Google tools. There are times that you have to use other platforms, like Facebook Analytics. Welcome to my 5th week, reviewing the CXL Institute Minidegree for Digital Analytics.

Photo by Glen Carrie on Unsplash

Introduction

In this week’s post, we will cover the basics skills necessary to use Facebook Analytics including…


The 5 things you need to know about the next generation of Google Analytics

Photo by Lukas Blazek on Unsplash

Introduction

Google Analytics 4 (GA4) is the latest Analytics version, introduced by Google about 2 months ago. The “next generation of Google Analytics” — as Google prefers to call it — is for all Analytics users: those with only a website, only an app, and those with both!

The name of…

Alexandra Poulopoulou

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