Google Tag Manager Review — Prt 3

A learning journey with CXL Institute, in Digital Analytics 🎄

I warned you there will be a lot of posts for GTM…

First of all, I wish you all a Happy New Year!!!

Secondly, welcome to my 8th week, reviewing the CXL Institute Minidegree for Digital Analytics. This week, we’ll have Google Tag Manager, Part 3: engagement tracking (in case you are wondering, you can find my previous posts here: Prt 1 & Prt 2).

Photo by Kevin Bhagat on Unsplash

Introduction

Well, continuing with the fun part of Google Tag Manager, this week we will introduce the methodology that is hiding under the engagement tracking. As discussed in earlier posts, by just installing the basic Google Analytics snippet to your website you can only have pageview information, which is not that helpful. If you are serious about your digital analytics and you actually want to leverage a data-driven strategy, you have to track engagement too.

Lucky for you, Google Tag Manager can make this process easy-peasy and this is what we are going to discuss in this post.

So, let’s get started…

Tracking Engagement: Clicks

In most websites, there are a lot of other actions besides just seeing the page…